Friday, March 13, 2009

Module 4 - Activity 1: Media Storm & Current TV

Media Storm

Welcoming submissions from contributors, providing paid internships, as well as the opportunity to join projects and other competitions on their blog, Media Storm offer many avenues for budding and talented producers to participate.

The Emmy Award winning company and its team have a strong background. Media Storm's work has been picked up by other media outlets such as PBS, Reuters and MSNBC among others, which would be an opportunity to not only work with a renowned organisation sponsored by the Washington Post, but to network and make your own contacts as well.

From a distribution context their website alone allows access to previews and feedback of their work in many spaces by citizens and organisations, through the provision of interactive elements such as backlinks, comment postings, social networking functions, podcasting, a YouTube channel, and good SEO tactics. Merchandising through their online store is also provided while the 'preview' aspect of the flash videos and YouTube clips further encourage the audience towards consumerism as opposed to piracy.


Current TV

In a much more open and transparent public sphere for contribution and participation, Current TV has taken the user generated, 'you decide' approach for appealing to the budding shorts VJ/film-maker. The site provides opportunities for soft news, ads and docos to be broadcast on the air in the US, UK, Ireland and Italian cable channels through their Make TV initiative, with the added incentive of cash prizes (anywhere from US$1000 to £25,000) for VC2 and VCAM Leaderboard winners. There are also other ways to gain exposure on the website such as being featured on the site's index page (e.g. Editor's Picks, Current video, Current stories and other categories).

As with Media Storm, Current TV makes full use of social networking capabilities, with the added features of rating videos, news articles and posting links as well as a fully fledged online community where access is granted upon registration.

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